Biggest Player in the Search Marketing Game
I use Google Ads Manager to advertise for various clients in my book of business. We primarily use paid search campaigns with less …
Overview
What is Google Ad Manager?
Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.
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- Ad campaign creation (33)8.787%
- Display advertising (32)8.686%
- Ad performance reports (33)8.484%
- Ad deployment (33)8.484%
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What is Google Ad Manager?
Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.
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- No setup fee
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- Free/Freemium Version
- Premium Consulting/Integration Services
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- Tech Details
What is Google Ad Manager?
Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.
Google Ad Manager Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Reviews and Ratings
(369)Attribute Ratings
Reviews
(1-6 of 6)Companies can't remove reviews or game the system. Here's why
July 11, 2022
Biggest Player in the Search Marketing Game
I use Google Ads Manager to advertise for various clients in my book of business. We primarily use paid search campaigns with less emphasis on video and display campaigns. This is due to the goals of the clients and the user intent that we can tap into with search campaigns.
- Bulk edits and changes streamline management of large accounts
- Reporting options are robust and easy to use
- Provides the largest market share of search marketing in the world
- More visibility into smart-bidding algorithms
- Optimization recommendations other than spend more
- More transparency in search terms reports
June 02, 2021
Efortless scaling and time saving
We are using Google Ad Manager to drive leads and clients to our website. There are different features inside the platform for many uses depending on what you want to achieve, your budget and the competitiveness of your industry.<br><br>Google Ad Manager is used only by the marketing department.<br><br>It makes it very easy to aggregate different channels and deploy text and image ads.
- Customizable dashboard.
- Instant feedback and notifications.
- Scalable ads.
- Some initial learning curve
- Some features are hard to understand
April 22, 2020
Google Ad MEHnager
We use Google Ads Manager to manage ad campaigns on Google for the ad campaigns that our company runs on Google. Google Ads Manager is only being used our marketing department not the entire organization. The problem that Google Ads Manager solves it allows us to manage our Google ads for use on Google.
- Manages Ads
- Single Sign On
- Is Google
- Confusing interface
- Poor documentation
- High learning curve
March 11, 2020
Google Ad Manager Review
Our company uses Google Ad Manager to sell and monetize digital advertising on our site to outside clients. It allows us to control the size of the ad units, creative assets, impression goals, and ad placements to support our clients' KPIs. Additionally, we use Google Ad Manager to provide clients with a reliable performance metrics to help with campaign management and optimizations.
- Real-time and accurate performance metrics (impressions and CTRs)
- Targeting capabilities
- Control over creative assets and ad unit sizes
- Complex product, big learning curve for beginners
October 02, 2019
Simple and Effective
We use Google Ad Manager as a tool in our marketing campaigns for the company when we are running ads to drive traffic to various landing pages optimized for conversions or when we drive traffic to our main website. GAM is a good overview high-level snapshot of where we stand in our campaigns.
- GAM makes the data analyzation process seamless, they offer many different display types/charts and even allow us to run algorithms/machine learning on the data.
- GAM is constantly updated and has a strong release schedule for bugfixes, maintenance, and new features. Google seems to really care about this project.
- The reporting functionality is robust, allowing multiple query types that are even friendly to non-developers.
- Speed - I know its a website that's doing lots of data calculations, but there has to be a way to make this better. Even using enterprise internet solutions I have had a decent amount of lag from page inception to data displaying.
- API - When I wanted to pull a report to display on a backend system for a web application, the API was a bit complicated for doing a simple data extraction REST API pull.
- User Management - This has been a difficult aspect/pain point for us when we utilize sub-contractors or take on different clientele. Having different user permissions (or explaining how to implement it easily) would be a huge plus for us going forward.
August 30, 2019
Nobody ever lost their job for choosing Google Ad Manager
We use it in partnership with our agency in managing our suite of ads that lead potential customers to our website. Our most effective use is in retargeting ads that deliver to customers who have abandoned the shopping cart process. We find the most effective ROI via this method for ad spend.
- Bid suggestions via machine learning: they save us a lot of time running analysis.
- Dashboards allow for effective turnkey presentations when reporting results to management.
- Google Ad Manager integrates with Analytics and provides a solution with easy setup.
- Only really suitable for business-class internet connections. Good luck loading the data on your phone without 80+ Mbps down.
- Could have a more robust API: we've had to make a lot of, "hackey" in house solutions to pull the data into our marketing automation software.